Paid Digital Media Strategist

2 weeks ago

Durban, South Africa Gorilla Full time

An opportunity has arisen in our Durban Jungle for a paid digital media strategist with extensive experience in digital media and a solid understanding of media across other channels.
The overall purpose of this position is to prepare digital media strategies in line with our clients’ brand strategies and provide input and guidance on media campaigns run by other agency partners.
Reporting to the managing director this person will be responsible for the following:
**Media strategy**: including the preparation of media strategies, media motivations/presentations and driving innovation (including developing ongoing and tactical media strategies)
**Media input**: including reviews and guidance on media strategies prepared by other brand partners, and sharing expertise internally
**Media lead**: Manage the overall day-to-day media activity of the brands in his/her portfolio. On approval of strategies, brief media planner and/or compile campaign schedules. Oversee approval of schedules and ensure accurate buying briefs.
**Media guidance**: including media format research and upskilling, input on ad types/formats.
**Budgeting**: Allocating budgets strategically to campaigns / media platforms and monitoring accordingly. Manage flow plans (pre, during and post campaigns).
**KPIs**: Setting, tracking / monitoring KPIs, ensuring that these are met.
**Reporting**: putting together insightful post campaign reports, including recommendations for future campaigns.
**Processes**: Developing and implementing processes and ways of working, that are conducive for growth, effectiveness and efficiency of the media function.
**Training**: Training and upskilling internal teams. Including developing decks for staff education/understanding, and format best practice.

**Required**:
A digital marketing degree/diploma
3-5 years digital media planning, buying and strategy experience in an agency environment
Google Adwords Certification and Partner Status is a plus along with Facebook Blueprint Certification and Twitter Flight School Certification
Proficiency in the management and optimisation, analysis and reporting across the following channels:
Social media platforms
Google Media (Display, Search, YouTube)
Online Publishers and Programmatic
Detailed working knowledge of non-digital media channels

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