Media Strategist

4 weeks ago

Durban, South Africa Pro Talent Full time

**Media Strategist - Durban North**

**Hybrid Work Model**

**Full time position**

**Salary: R32,000 CTC per month**

An exciting opportunity awaits in Durban’s thriving media landscape for a Media Strategist with a wealth of experience in digital media and a solid grasp of other media channels. My client is seeking a talented individual to join their team, contributing to brand strategies through the development of innovative digital media strategies and offering valuable input on media campaigns managed by other agency partners.
- **Media Strategy**: Preparation of comprehensive media strategies, motivations/presentations, and driving innovation in ongoing and tactical media strategies.
- **Media Input**: Reviewing and providing guidance on media strategies prepared by other brand partners, and sharing expertise internally.
- **Media Leadership**: Managing day-to-day media activity for brands within the portfolio, overseeing the implementation of approved strategies, briefing media planners, compiling campaign schedules, and ensuring accurate buying briefs.
- **Media Guidance**: Conducting media format research, offering input on ad types/formats.
- **Budgeting**: Strategically allocating budgets to campaigns/media platforms, and monitoring expenditure accordingly. Managing flow plans throughout campaigns.
- **KPIs**: Setting, tracking, and monitoring KPIs to ensure campaign objectives are met.
- **Reporting**: Compiling insightful post-campaign reports, including recommendations for future campaigns.
- **Processes**: Developing and implementing effective processes and operational methods to enhance the growth, effectiveness, and efficiency of the media function.
- **Training**: Providing training and upskilling to internal teams, including developing educational materials and best practice guidelines.

**Requirements**:

- Digital Marketing Degree/Diploma
- 3-5 years of experience in digital media planning, buying, and strategy within an agency environment
- Google Adwords Certification and Partner Status preferred, along with Facebook Blueprint Certification and Twitter Flight School Certification
- Proficiency in managing, optimizing, analyzing, and reporting across various channels including Social Media Platforms, Google Media (Display, Search, YouTube), Online Publishers, Programmatic, and detailed knowledge of non-digital media channels.

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