Channel Activation Specialist: Route to Market

1 month ago

Johannesburg, South Africa Heineken Full time

We Go Places How about you?
Immediate Superior: Channel Lead RTM
Job Grade: 10
Location: Gauteng

Type of Contract: Permanent

Closing Date: 25 October 2024

Purpose of the Position

The purpose of the Channel Activation Specialist is to work closely with Brand, Channel service delivery and Sales teams to help develop and execute the activation plan for Heineken Beverages offers & brands within the Route to Market (RTM) channel, leveraging knowledge about customers, competitors and trends in the market. The role will support execution of RTM channel projects to support the delivery of volume, turnover, gross margin and market share targets

KEY RESULT AREAS

- Support the delivery of Volume, Turnover, Gross Margin, Market Share targets and improved BTL ROI for the RTM channels
- Work closely with the Fragmented Channel team is ensuring that we support the channel through our RTM partners.
- Support the development of Channel plans for RTM across all brand categories, leveraging global programmes wherever possible.
- Work closely with Sales Teams, Brands, Channel service delivery teams and RTM partners to design the right mix of activation models.
- Valuable time spent in trade to understand channel dynamics, shopper behavior, activity execution barriers and opportunities
- Support the execution and deployment of agreed Channel programmes in the OpCo, leading projects, workstreams or initiatives as assigned.
- Ensure accurate and timely delivery of all projects and initiatives and closely monitors activation KPIs.
- Support tactical marketing interventions within the relevant Channel.
- Work with agencies and key partners to plan detailed activation modules.
- Ensure Safe & Compliant on the ground activations.
- Support the execution of promotional activities, such as product launches, promotion, and marketing campaigns, to drive product penetration and increase sales in line with channel guardrails and execution standards
- Coordination of 3rd party merchandise briefing and execution of in trade campaigns
- Assist the channel team with reporting and administration through SAP CRM, procurement, merchandising, travel, budgeting, scorecard tracking and campaign calendars.
- Follow Heineken Beverages policies and procedures and identify opportunities for continuous improvement.

EDUCATIONAL QUALIFICATIONS

- A degree/diploma in Marketing, Economics, Business or equivalent.

PROFESSIONAL EXPERIENCE AND PERSONAL ATTRIBUTES

- 3+ years of experience in Trade Marketing/Sales/ Brand Management/ Channel support.
- Experience of working with agencies and project management.
- Solid understanding of all channels, and HBSA’s RTM.
- Demonstrate good skills in applying Customer and Consumer Insights, Offer execution & growth, Market Understanding, Project & relationship management.
- Excellent verbal and written communication skills used to build strong relationships inside and out of the organization.
- Strong project management skills: ability to juggle multiple projects, organize and prioritize, and respond quickly to changes.
- Strong attention to detail and ability to manage tasks.

The Company’s approved Employment Equity Plan and Targets will be considered as part of the recruitment process. As an Equal Opportunities employer, we actively encourage and welcome people with various disabilities to apply. HEINEKEN Beverages is committed to an organisational culture that recognises, appreciates and values inclusion and diversity.

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