Head of Brand and Product Marketing
2 days ago
Do you have a passion for shaping global brand identities and driving product awareness? Step into a leadership role where your strategic vision will elevate marketing efforts and resonate with diverse audiences worldwide.
Responsibilities:
- Brand Strategy: Develop and execute global strategies that align with customer journeys and cater to the nuances of target markets.
- Product Marketing: Lead go-to-market initiatives, craft impactful product value propositions, and oversee tailored campaigns for diverse customer segments.
- Marketing Campaigns: Drive targeted campaigns to maximise brand visibility and address customer needs across digital and traditional channels.
- Digital Strategy: Create innovative online content and optimise digital platforms to enhance customer engagement.
- Team Leadership: Build and inspire a marketing team, fostering collaboration, innovation, and a customer-centric mindset.
- Insights & Reporting: Analyse market trends, customer journeys, and campaign performance to inform strategic decisions.
- Budget Oversight: Manage budgets effectively to support marketing and expansion initiatives while ensuring compliance.
- Stakeholder Collaboration: Partner with internal and external teams to align marketing efforts with broader business objectives.
Requirements:
- 8+ years of experience in marketing within the financial services or fintech sector.
- Proven expertise in leading market expansion strategies (5+ years).
- Strong leadership and team management skills.
- A postgraduate qualification in Marketing, Business, or a related field.
EE Disclaimer:
All positions will be filled in accordance with the company's Employment Equity plan. We encourage people with disabilities to apply.
Application Unsuccessful Disclaimer:
If you do not receive feedback within two weeks of your application, please consider it unsuccessful. Keep an eye on our website and other career sites for future opportunities.
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