Regional Marketing Manager

2 weeks ago

Johannesburg, South Africa Givaudan Full time

Join us and celebrate the beauty of human experience. Create for happier, healthier lives, with love for nature. Together, with passion and creativity, we deliver food innovations, craft inspired fragrances and develop beauty and wellbeing solutions. There’s much to learn and many to learn from, with more than 16,000 employees around the world to explore ideas and ambitions with. Every day, your talent, your innovative spirit, and your determination will shape our future, making a positive difference on billions of people. Every essence of you enriches our world. We are Givaudan. Human by nature.

Purpose:

Manage the marketing function within a country, develop and implement marketing efforts to ensure Givaudan's leading position within the country, according to overall business objectives and regional/global marketing strategy.

In this position you will be based in Johannesbueg and report to the Commercial Director Middle East & Maghreb.

Main responsibilities:

- Identify needs and opportunities through external and internal analysis.
- Partner with sales and local technical teams to identify growth opportunities and target accounts.
- Consolidate and prioritize needs and communicate with Sub-Regional Marketing Head and Regional Marketing Teams.
- Lead Marketing efforts to commercialize new innovations and products to drive profitable growth, through partnering with Local and Regional Technical & Marketing Teams and Sales.

Engage with Sales Teams to provide marketing support for targeted local customers:

- Develop relationships with selected target customers.
- Plan, coordinate and execute key local customers visits in relation to marketing activities.
- Ensure that customers know and understand our capabilities.
- Support Regional CM or PM in the development of trends, capabilities and innovation presentations and adapt to maximize local relevance.
- Ensure local Marketing activity is consistent with Flavour Division Branding & Positioning.
- Build Givaudan Brand in the local market.
- Lead development of local product or brand concepts and present to target customers to drive profitable growth.
- Engage on customer briefs.
- Support Define stage of IDDC by providing local market justification and requirements to the Regional Product Manager (e.g., sales/profit projections, regulatory requirements, product cost and performance expectations).
- Lead the Commercialization effort at a local level through effective partnering with Regional Segment Teams, Local Technical and Sales.
- Ensure that products are relevant for the local markets in terms of cost-effectiveness, profitability and performance.
- Partner with Technical to deliver customer presentations on new technologies to local target customers.

Build Market Understanding:

- Develop deep understanding of local customer brands and local market dynamics.
- Become local category expert, through analysis of consumer trends and insights, customer products, growth rates, shares, new product introductions and competitive landscape.

Academic Background:

- University degree in Marketing or related field.

Professional experience:

- 5+ years of experience in a similar role within a multinational environment.
- Experience in Food and Beverage or related industry an advantage.

Technical Skills:

- Proficient in English, other relevant language advantageous.
- Sales or B2B Marketing knowledge with a strong know-how of B2C Marketing in an international environment.
- Solid understanding of marketing strategy and principles including brand execution, commercialization of new products, and creative promotions.
- Ability to plan actively, ensuring sales buy-in and securing the required technical support.
- Ability to analyze and develop local pricing guidelines for global strategic investment products/technologies in coordination with segments.
- Strong project management and leadership skills.
- Excellent oral and written communication ability and presentation skills.

At Givaudan, you contribute to delightful taste and scent experiences that touch people’s lives. You work within an inspiring teamwork culture – where you can thrive, collaborate and learn from other talented and passionate people across disciplines, regions and divisions. Every essence of you enriches our world. Diversity drives innovation and creates closer connections with our employees, customers and partners. Givaudan embraces diversity and is committed to building an inclusive environment where everyone impacts our world.

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