Marketing Manager
6 months ago
The position reports into a marketing executive.
**The marketing manager**: brand and communications will play a pivotal role in shaping the company’s brand identity and driving revenue growth. This full-time permanent role involves developing and executing marketing strategies aligned with broader business requirements.
It requires a hands-on approach, managing a full marketing function including communications, brand development, product marketing, research, and design.
The marketing manager will lead a team of internal specialists and external contractors.
Responsibilities include day-to-day tasks such as managing campaigns, analysing market trends, conducting research, creating materials, and overseeing digital efforts.
**Key areas of experience required**:
B2B and B2C experience is required for this role
Strong team management experience - long track record of managing small - medium size marketing team and building a team capability
Commercially experienced and able to convert marketing initiative into ROI.
Strong on data analytics
**Duties and responsibilities**:
Develop and implement comprehensive marketing and communication strategies to drive revenue growth and enhance brand visibility
Monitor industry trends, market dynamics, and customer feedback to inform marketing tactics and content creation
Ensure effective product marketing with clear value propositions and market positioning
Oversee branding standards and maintain quality control across all marketing channels
Optimise marketing channels to maximise market reach while minimising costs
Measure and analyse return on marketing investment
**Required**:
Bachelor's degree in marketing or relevant qualification
10+ years’ experience in marketing or brand management across multiple industries
Four + years in a senior management role
Strategic thinking and planning with a keen eye for detail. Strong on data analytics and conversions
Ability to identify industry trends and in corporate innovative ideas into marketing strategies
Experience in developing integrated marketing approaches
Strong problem-solving skills and ability to implement creative solutions under pressure
High degree of quality control and customer service orientation
Excellent communication and people management skills
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