Lead: Marketing Portfolio

2 weeks ago


Stellenbosch, South Africa Capitec Full time

Purpose Statement Payments Marketing Lead - To partner strategically with Product Heads to assess business needs and offer tailored marketing solutions. - To advise and direct the creation of marketing programs that align with the business's strategic direction. - To oversee the marketing value chain, from consulting with business to planning, development, execution, and reporting. - Ensure thorough reporting and measurement of marketing initiatives to track success and drive continuous improvement Experience Minimum: - 5+ years product marketing experience in a large, complex and client focussed organisation Ideal: - Experience gained preferably in an FMCG, retail banking or services industry. - Cross functional project coordination / management - Lead and manage marketing programs that align with and support business and marketing objectives. - Multi-Channel Marketing, utilising a range of marketing capabilities, including direct marketing, digital performance marketing, social media marketing, above-the-line advertising, digital and traditional media, and content marketing. Qualifications (Minimum) - Grade 12 National Certificate / Vocational - Bachelor's Degree in Marketing or Business Management Qualifications (Ideal or Preferred) - A relevant post graduate degree in Marketing or Business Management Knowledge Minimum: - Principles of brand marketing - Data analysis, client profiling and segmentation - Digital marketing and e-commerce - Strategic marketing management - Campaign management - General business/commerce know how - Internal and external communication methods and practices Ideal: - Capitec environment and products Skills - Communications Skills - Problem solving skills - Analytical Skills - Attention to Detail - Computer Literacy (MS Word, MS Excel, MS Outlook) Conditions of Employment - A valid driver's license and own vehicle is required - Willingness to travel nationally on a regular basis - Clear criminal and credit record



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