Marketing Manager

1 day ago

Stellenbosch, South Africa ADvTECH Support Office Full time

**Overall Purpose of the Job**:
The Marketing Manager is responsible for the development and implementation of the Marketing (Digital Advertising, Designing and Promotions) and Communications Strategy and plan to lead, direct and manage the marketing function across communications, advertising, sales and social, through the contribution to the overall brand strategy and the positioning of Oxbridge Academy in the market place.

**Performance Objectives**:
**Brand Marketing Strategy**:
Develops and implements a brand marketing strategy.

Develops and implements a marketing and communications strategy that is aligned to brand strategy.

Oversees all branding to ensure adherence to brand manual.

Develops and implements a media strategy that is aligned to the brand. This also includes the advertising of the brand.

Prepares budget plan and monitors and controls expenditures set.

Compiles marketing reports as required.
**Market Research & Intelligence**:
Analyses market and consumer trends and incorporates information into marketing plans.
Monitors competitor activity and initiatives and keeps brand MD appraised.
Undertakes research studies/surveys, as required.
Monitors and assesses customer satisfaction and incorporates information into marketing and sales plans/initiatives.

**Stakeholder Management**:
Meets with and maintains cordial and productive relations with relevant stakeholders, advertisers, newspapers, press, etc.
Establishes and maintains an up-to-date database of potential student leads.
Maintains sound relations with marketing staff for provision of PR, graphic design, website, and digital marketing services to the brand and ensures timeous delivery of quality services.
Establishes a network of relevant suppliers to provide the services necessary at the required quality standards.
Oversee marketing sponsorships if required.

**Management of Promotions, Events and Collateral**:
Makes recommendations regarding collateral, oversees design and production of collateral, and ensures timeous delivery thereof as well as its distribution.
Manages, oversees, and approves the creation of website and social media content.
Manages compilation, approving, and distribution of brand newsletters.
Oversees branding of institution signage, outdoor branding, gazebos, etc.

**Marketing and Portfolio Results Management**:
Works with the Sales Manager to ensure that sales activities are aligned and coordinated with marketing activities.
Identifies and responds to shortfalls in marketing activities that might threaten year-end sales results.
Ensures adequate clarification of goals of campus marketing sales teams.
Communicates all strategic and tactical marketing plans to the Managing Director and senior portfolio teams to ensure an understanding of communication and marketing goals and requirements.

**Budget Management and Reporting**:
Develops the marketing and communications annual budget.
Monitoring and forecasting of monthly budget allocations.
Compiles a budget management report.

**Staff Management**:
Ensure staff roles and responsibilities are clear and monitored and that performance reviews are conducted in line with company process.
Ensure that employment equity targets are achieved.
Ensure that staff are adequately trained.
Ensure identification of critical skills essential for sustainability of service delivery to brand.

**Education Requirements**:
**Minimum**:
Bachelors degree or IMM diploma.

**Ideal**:
B.Comm (Marketing).

**Experience Required**:
4 to 5 years in a Marketing Manager / Senior role.

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