Paid Media Lead

About the Role We’re looking for a Paid Media Lead with deep analytical and martech expertise, not a surface-level “campaign optimiser.” This is a high-impact, hands-on role for someone who thrives on diagnosing bottlenecks, understanding user behaviour through data, building the tracking and analytics stack, and running experiments that drive meaningful business outcomes. You’ll own our paid acquisition engine across multiple brands, but equally importantly, you’ll shape the measurement, attribution, CRO, and experimentation foundations that allow us to scale profitably. If you enjoy combining paid media execution with growth analytics, GTM/GA4 instrumentation, experimentation frameworks, funnel optimisation, and real cohort insight — this is a rare opportunity to build the system from the ground up. What You’ll Do Growth Measurement & Analytics - Build, maintain, and optimise the full tracking and analytics stack (GTM, GA4, consent mode, enhanced conversions, offline conversions, BigQuery). - Diagnose which growth lever will meaningfully shift performance. - Own attribution, cohort modelling, CAC/LTV forecasting, and revenue insights across the funnel. Paid Acquisition - Lead all paid media channels (Google, Meta, YouTube, Reddit, etc.) with a focus on high-intent acquisition and efficiency. - Build campaigns end-to-end, from audiences to creative testing, but with a strong emphasis on analytics-driven optimisation rather than surface-level campaign optimisers. - Reallocate budgets dynamically based on real-time performance, funnel data, and experiment learnings. CRO, Experimentation & Growth Ops - Run structured experimentation across landing pages, funnels, UX flows, and pricing, rapid A/B tests, multivariate tests, and behavioural experiments. - Partner with Product and Design to improve conversion rates across the full user journey. - Build the experimentation backlog, define hypotheses, measure lift, and codify learnings. Cross-Functional Growth Work - Work with Product, Sales, and Engineering to tell a consistent data story across the business. - Improve user experience through insights-led recommendations, messaging, and funnel diagnostics. - Collaborate with creative teams to guide high-impact concepts based on performance data. Optimisation & Automation - Build processes, ETLs, dashboards, and automation that make performance visible across the company. - Continuously improve data quality, measurement integrity, and analytics depth. About us HyperDev is a new developer-focused spin-out within the HyperionDev ecosystem, one of the world’s leading providers of accelerated tech education. Our mission at HyperDev is to help people Write Code Right and 10x their impact by radically improving how developers build, learn, and grow in their work using generative AI. We’re building the first tool that truly bridges the gap between low-code platforms and full-scale programming. By abstracting code into natural language, developers maintain full control over logic and behaviour while eliminating the friction of syntax and boilerplate. Our founding team comprises engineers who have worked on generative AI models at OpenAI (as recently as 2024) and technical leaders behind a BAFTA-winning video game renowned for its innovation. HyperionDev, our parent organisation, is one of the largest and most recognised coding education providers in EMEA. We partner with world-class universities, including Imperial College London, The London School of Economics, and The University of Edinburgh, to deliver industry-driven coding bootcamps that fast-track learners into meaningful tech careers. Backed by Meta and the UK government’s Department for Education, and supported by a global community of nearly 2000 investors, HyperionDev is a profitable, high-growth scaleup shaping the future of tech education. By joining HyperDev, you become part of this wider mission, combining the power of cutting-edge AI with a proven model for global tech impact. Requirements Minimum Requirements: - 3+ years managing paid acquisition in a B2C or high-volume digital environment, with clear evidence of impact on CAC/LTV. - Deep analytics and martech expertise, strong proficiency in GA4, GTM, consent mode, attribution, Looker Studio, and ideally SQL/BigQuery. - Proven track record in CRO (landing page optimisation, funnel audits, UX experiments, messaging tests). - Hands-on experience building or maintaining a tracking / measurement stack, not just reading reports. - Strong experimentation muscle: designing hypotheses, running A/B tests, interpreting results, and shipping learnings. - Comfortable owning multi-million rand budgets and reallocating spend dynamically based on clear data signals. - Ability to model and explain the “why behind the numbers”, translating cohort curves, confidence intervals, and lift into plain English. - A genuinely hands-on operator who enjoys digging into data, dashboards, analytics tools, and tag configurations as much as running paid media. Preferred: - Experience with SQL, BigQuery, Amplitude, or similar analytics tools. - Exposure to technical SEO, pricing experiments, or lifecycle/retention. - Experience mentoring or leading junior performance/growth talent. - Background in edtech, subscription, or other high-intent B2C environments. Benefits Remote-first with hybrid flexibility We’re a remote-first team with the option for hybrid work depending on your location and preferences. While our roots are in Southern Africa, we’re building a distributed team and welcome applicants globally. Work from wherever you do your best work, and collaborate across time zones with a team that values autonomy and trust. Learn and grow while building the future We believe in continuous learning. As part of the wider HyperionDev ecosystem, you’ll have access to our coding bootcamps and technical training, whether you’re looking to sharpen your skills or explore new ones. A global mission, backed by real impact Join an ambitious new venture within one of the most established names in developer education. At HyperDev, you’ll work with former OpenAI researchers, engineers from top gaming studios, and a leadership team with deep experience across AI, edtech, and product scaling. Work that matters We’re building tools to radically improve how developers code, learn, and grow, and to make these tools accessible to learners worldwide. Your work won’t just push technical boundaries, it’ll empower thousands of people to break into life-changing tech careers.