Content Strategist

1 day ago


Durban, KwaZulu-Natal, South Africa Talented Recruitment Full time
Job Description

At Talented Recruitment, we are seeking a highly skilled Senior Copywriter to join our team. This is an exciting opportunity for a creative and experienced copywriter to work on a variety of retail and consumer brands.

About the Role
  • We are looking for a seasoned copywriter with a minimum of 5 years of experience in the industry.
  • You will be responsible for creating compelling content that drives engagement, traffic, and conversions across various media channels.
  • Your expertise in SEO optimization, brand storytelling, and cross-channel writing will be invaluable in developing integrated campaigns.
  • As a key member of our team, you will collaborate with designers, strategists, and account managers to create cohesive campaigns.
Responsibilities
  1. Develop and implement a content strategy that aligns with broader marketing objectives.
  2. Write clear, persuasive, and original copy for digital ads, social media posts, website copy, email campaigns, in-store signage, product descriptions, and print collateral.
  3. Collaborate with clients and internal teams to develop and maintain strong, consistent brand voices.
  4. Capture fresh, compelling ideas for campaigns and promotions that resonate with consumers.
  5. Mentor and guide junior copywriters, providing constructive feedback and helping to elevate the quality of the team's work.
  6. Analyze the effectiveness of copy across various campaigns and platforms, using insights to refine and improve future copywriting efforts.
Requirements
  • A proven track record of success in copywriting, preferably with a focus on retail or consumer brands.
  • Strong ability to work as part of a team, collaborating with designers, strategists, and account managers to create cohesive campaigns.
  • Familiarity with SEO best practices, keyword research, and optimizing copy for search engines.
  • Excellent written and verbal communication skills, with the ability to present ideas clearly and influence stakeholders.
Estimated Salary: $85,000 - $110,000 per year

Depending on location and experience.



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