Senior Digital Marketing Strategist

1 week ago


Durban, KwaZulu-Natal, South Africa First Group Management Ltd Full time
Job Title: Senior Digital Marketing Strategist

Company Overview: First Group Management Ltd is a leading hospitality and leisure company that provides exceptional experiences for its guests. With a portfolio of premium resorts and hotels across South Africa, we deliver world-class service and hospitality.

Salary: The estimated annual salary for this position is around R850,000 - R1,200,000 based on industry standards and the location.

Job Description:
As a Digital Marketer at First Group Management Ltd, you will be responsible for developing and implementing marketing campaigns to promote our company and its products or services. You will play a key role in enhancing brand awareness within the digital space and driving website traffic and lead generation.

Main Responsibilities:
- Develop and manage digital marketing campaigns to meet business objectives.
- Oversee social media strategy and maintain our social media presence across all digital channels.
- Manage and maintain the company's website(s), including content optimization for search engines and social networking platforms.
- Track and analyze website traffic flow and provide regular internal reports to inform business decisions.
- Attain key performance indicators such as reducing bounce rates, increasing dwell time, and improving conversions.
- Create and manage paid campaigns on Google Ads, Facebook Ads, LinkedIn Ads, and other relevant platforms.
- Collaborate with internal teams to create landing pages and optimize user experience.
- Utilize analytical skills to evaluate end-to-end customer experience across multiple channels and touchpoints.
- Research new online media opportunities to benefit the business.

Qualifications:
- Knowledge of web analytics tools such as Google Analytics.
- Understanding of HTML, CSS, and JavaScript preferred.
- Strong analytical skills and data-driven thinking.
- Up-to-date knowledge of the latest trends and best practices in online marketing and measurement.
- Proficiency in using design tools like Canva to create engaging social media posts.

Benefits:
- Competitive salary and performance-based bonuses.
- Flexible working hours with remote work options.
- Health and wellness benefits.
- Opportunities for career growth and professional development in a collaborative and innovative work environment.

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