Senior Digital Marketing Strategist
1 month ago
At First Group Management Ltd, we are seeking a highly skilled and experienced Senior Digital Marketing Strategist to join our team. This is an exciting opportunity to work with a leading hospitality and leisure company that prides itself on delivering world-class service and hospitality.
About the RoleWe are looking for a passionate and innovative digital marketing professional who can develop, implement, and manage marketing campaigns that promote our company and its products or services. As a Senior Digital Marketing Strategist, you will play a major role in enhancing brand awareness within the digital space, driving website traffic, and acquiring leads/customers.
Key Responsibilities:- Develop and manage digital marketing campaigns across various channels, including social media, email marketing, and paid advertising.
- Oversee the development and implementation of a comprehensive social media strategy, maintaining our presence across all digital channels.
- Manage and maintain our company's website(s), optimizing content for improved user experience and search engine rankings.
- Analyze website traffic flow and provide regular internal reports, using data-driven insights to inform future marketing strategies.
- Create and manage paid campaigns on platforms like Google Ads, Facebook Ads, LinkedIn Ads, etc.
- Degree in Marketing, Communications, or related field.
- Proven experience in digital marketing, with a focus on campaign development, execution, and analysis.
- Strong analytical skills, with the ability to interpret data and inform marketing strategies.
- Up-to-date knowledge of the latest trends and best practices in online marketing and measurement.
- Experience with web analytics tools, such as Google Analytics.
- A competitive salary of R550,000 - R650,000 per annum, depending on experience.
- Flexible working hours with remote work options.
- Health and wellness benefits.
- Opportunities for career growth and professional development.
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