Senior Specialist: Paid Social Media Strategist

1 week ago


Johannesburg, Gauteng, South Africa Vodafone Full time
Job Title: Senior Specialist: Paid Social Media

At Vodacom, we're committed to being the leading digital company empowering a connected society. We're seeking a highly skilled Senior Specialist: Paid Social Media to join our team and drive customer engagement across all relevant digital platforms.

Key Responsibilities:
  • Develop and execute paid social media campaign strategies to deliver on overall brand and commercial goals.
  • Lead social and other biddable media advertising activities, including campaign and targeting strategies, KPIs, and targets.
  • Monitor performance, identify deviating patterns, and generate insights for optimisation.
  • Improve the social media technology stack, connect to Vodafone CRM, DMP, and other data pools, and ensure stable tracking.
  • Drive breakthrough digital marketing innovation.
Requirements:
  • Matric and 3-year Business related Degree or National Diploma essential.
  • Minimum of 5 years relevant experience in digital media and channels.
  • Experience in managing digital media for large consumer-facing brands.
  • Detailed understanding of paid social advertising based on hands-on experience of managing campaigns through paid social media platforms.
  • Ability to work in a complex matrix organisation and build strong relationships and credibility with multiple levels both internally and externally.
What We Offer:
  • Enticing incentive programs and competitive benefit packages.
  • Retirement funds, risk benefits, and medical aid benefits.
  • Cell phone and data benefits, fibre connection discounts, and exclusive staff discounts offered in collaboration with partner companies.


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