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Marketing Operations Manager

1 week ago


Cape Town, Western Cape, South Africa Scrums Full time

Key Responsibilities

  • Lead Generation Strategy & Ownership
    • Owning and executing the Marketing inbound lead generation strategy, ensuring seamless integration with overarching business and sales department objectives.
    • Developing, refining, and overseeing high-performing lead nurturing flows through paid ad campaigns, email marketing efforts, and conversion-focused website improvements.
    • Optimizing the entire lead acquisition lifecycle to generate Marketing Qualified Leads (MQLs), Sales Qualified Leads (SQLs), and Opportunities, driving measurable results for sales enablement.
    • Crafting and managing customer persona-driven strategies to engage, convert, and retain high-quality leads across the US and UK markets.