IT Software Distribution Marketing Strategist
23 hours ago
Job Overview:
We are seeking a seasoned Marketing Strategist to drive business growth through effective marketing campaigns in the IT software distribution industry.
About Capital Recruit:
Certainly, with Capital Recruit as your partner, you can take advantage of our extensive network and expertise to find top talent. We will provide you with a comprehensive range of services, including resume screening, interview preparation, and job placement. Our recruiters have years of experience in placing professionals in various industries and will work closely with you to understand your needs and preferences.
Salary: R750 000 - R1 200 000 per annum
About the Role:
This role is for a motivated and innovative Marketing Manager with a passion for the IT software distribution industry. The successful candidate will be responsible for developing and implementing effective marketing strategies to increase brand awareness, generate leads, and drive sales growth. You will work closely with the sales and product teams to ensure that marketing activities are aligned with business goals and objectives.
Key Responsibilities:
- Develop and implement comprehensive marketing plans to support the company's goals and objectives.
- Collaborate with the product team to understand product features, benefits, and target audience to create compelling marketing messages and campaigns.
- Develop and execute digital marketing campaigns, including email marketing, social media, paid advertising, and SEO/SEM.
- Work closely with the sales team to develop effective lead generation campaigns, including webinars, events, and trade shows.
- Successful execution of live events, seminars, exhibitions, etc.
- Analyse and report on campaign performance and adjust strategies as necessary to ensure ROI.
Requirements:
- Bachelor's degree in marketing or related field.
- Minimum of 5 years of experience in the IT software distribution industry.
- Strong knowledge of digital marketing tactics, including email marketing, social media, paid advertising, and SEO/SEM.
- Experience developing and executing successful lead generation campaigns.
- Excellent communication and project management skills.
- Ability to work collaboratively with cross-functional teams.
- Strong analytical and reporting skills.
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