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Performance Marketing Lead

2 weeks ago

Cape Town, Western Cape, South Africa SkillsMap Full time

About the Job

This is an exciting opportunity for a motivated and experienced Digital Marketing professional to join our team as a Senior Paid Advertising Manager.

Responsibilities

  1. Lead the development and execution of paid advertising strategies to achieve business objectives.
  2. Manage and optimize paid advertising campaigns across multiple platforms, including Google Ads, Meta Ads, and LinkedIn.
  3. Monitor and analyze campaign performance using data analytics tools, providing insights and recommendations to improve campaign effectiveness.
  4. Collaborate with cross-functional teams to ensure alignment and consistency across all marketing efforts.
  5. Stay up-to-date with industry trends and best practices in digital marketing, applying knowledge to drive business growth.

Requirements

  • 5-7 years of experience in digital marketing, preferably in a leadership role.
  • Strong understanding of paid advertising platforms, including Google Ads, Meta Ads, and LinkedIn.
  • Excellent analytical and problem-solving skills.
  • Ability to work effectively in a fast-paced environment and meet deadlines.