Senior Trade Marketing Specialist
1 month ago
We are seeking a highly skilled Trade Marketing Manager to join our team at MNA Recruitment (Pty) Ltd. This is a fantastic opportunity for a professional with a strong background in data analytics and trade marketing to take on a challenging role.
Key Responsibilities:- Provide category insights to support sales and marketing teams, ensuring performance aligns with established account plans.
- Analyse data and provide monthly and quarterly customer and brand decks (both sales in and sales out).
- Perform gap analysis on category performance, store penetration, and product range, offering recommendations for improvement.
- Create store-level planograms that align with the category plan, tailored to key accounts and regions, and provide merchandising guidelines for the sales team.
- Support the rollout of co-op activities, grids, and point-of-sale initiatives.
- Develop and provide strategic guidance on the organisation's pricing strategy.
- Determine the reporting needs of the sales, brand, and operations teams to provide data-driven insights.
- Design and implement forecasting data models that will support the planning and procurement teams with value-add forecasting tools, determine the impact of promotions on the sales volumes, enable the sales team to set realistic sales KPI's, and analyse the success of new product and/or category launches.
- Assist the sales team to identify all execution gaps and sales opportunities, develop, manage and implement a standardised suite of reports.
- Develop strong analytical skills, capable of interpreting data and identifying market trends.
- Proficiency in using marketing analytics tools, strong proficiency in computer applications, particularly Excel.
- A strategic and commercial mindset, excellent communication, problem-solving, and interpersonal skills.
Requirements:
- A degree in Business or Marketing.
- Minimum 5 years of experience in Sales or Marketing.
- Experience in data analytics, category management, supply chain, or related areas.
- Experience with Power BI, including briefing for dashboard development.
- Strong analytical skills, capable of interpreting data and identifying market trends.
- Proficiency in using marketing analytics tools.
- Strong proficiency in computer applications, particularly Excel.
- A strategic and commercial mindset.
- Excellent communication, problem-solving, and interpersonal skills.
About MNA Recruitment (Pty) Ltd, a leading Consumer company is seeking a Trade Marketing Manager to join their offices in Cape Town. The role will be responsible to identify, implement data driven solutions, utilizing data models, forecasting techniques and measurement tools. We are an equal opportunities employer and welcome applications from all qualified candidates.
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