Senior Product Strategist
7 days ago
We're not just building brands, we're shaping the beauty industry for a global audience.
Intrigued? Let's explore this opportunity together.
A Day in the Life
As a Senior Product Manager for Maybelline, you'll play a pivotal role in orchestrating product launches and driving growth for our pillar products. This role offers a unique opportunity to blend your product expertise with a deep understanding of consumer and market dynamics to shape the future of Maybelline in South Africa.
- Consumer & Market Analysis: Dive deep into consumer and market insights, analyzing competitor strategies to inform product development and marketing strategies.
- Product Launch & Management: Spearhead new product launches, ensuring seamless execution and maximizing market impact. Sustain growth for existing pillar products and actively manage the core catalogue.
- Marketing Mix Strategy: Develop and implement integrated marketing communication strategies across all channels (IMC/360/Digital/Retail) to create engaging consumer experiences.
- Cross-Functional Collaboration: Mobilize and collaborate with sales, logistics, education, and other departments, as well as external agencies, to build and execute a cohesive business strategy.
- Budget & Forecasting: Manage the product portfolio P&L, ensuring accurate sales forecasting and efficient budget allocation.
We Are Looking For
- Strategic Thinking: Ability to analyze market trends, consumer insights, and competitive landscape to develop winning product strategies.
- Marketing Expertise: Deep understanding of marketing principles, product management, and brand building.
- Collaboration & Communication: Exceptional interpersonal and communication skills to effectively collaborate with cross-functional teams and external partners.
- Results Orientation: A proven track record of achieving product launch objectives and driving sales growth.
- Passion for Beauty: A genuine enthusiasm for the beauty industry and the Maybelline brand.
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