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Export Marketing Specialist

1 week ago

Cape Town, Western Cape, South Africa Persona Staff Full time
About Us

Our company, Persona Staff, has been a leader in the global fresh fruit export industry since 2001. We specialize in citrus, grapes, and pome fruit exports, with a strong focus on quality and customer satisfaction.

Your Role

As a Marketing Executive, you will play a key role in developing new markets and maintaining strong relationships with our valued clients. Your responsibilities will include:

  • Global Market Development: Lead our marketing campaigns, conduct market research, and liaise with potential new customers to drive business growth.
  • Customer Relationship Management: Maintain and update our customer database, review client performance annually, and follow up on new leads.
  • Seasonal Planning: Meet with clients and growers to discuss and plan for upcoming seasons, visiting production areas and trade fairs to strengthen relationships and secure new business.
  • Quality Monitoring: Visit pack houses and orchards to ensure product quality, participating in in-season procurement meetings with growers.
  • Sales Support: Summarize weekly loading data, create quotes, attend industry meetings, and confirm container bookings.
  • Performance Analysis: Analyze sales results post-season, collaborate with sales to draft packing instructions, and evaluate vessel options and freight rates.
What We're Looking For
  • Qualifications: National Senior Certificate and an applicable tertiary qualification.
  • Experience: Minimum of 3 years in a similar role within the Fruit / Citrus / Grapes export industry.
  • Skills: Target-driven, self-motivated, ambitious, adaptable, and resourceful. Excellent networking, written, and verbal communication skills.
  • Travel: Willingness and ability to travel locally and internationally.