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Digital Channel Developer

2 weeks ago

Cape Town, Western Cape, South Africa Sanlam Limited Full time
Key Responsibilities
  • Develop and implement a Digital Marketing strategy aligned to the Business and Marketing Strategies
  • Ownership and day-to-day management of the company website and digital marketing platforms, ensuring content is accurate, up-to-date and functionality is working as expected
  • Conceptualising and implementing content marketing strategies to drive online traffic across the various stages of the marketing funnel, while tracking conversion rates across various campaigns
  • Utilising a range of techniques, including Search engine optimisation (SEO), Pay Per Click Advertising (PPC) and Social Media Marketing (SMM)
  • Proficient in working with digital and social media SaaS tools that include but are not limited to HubSpot, Brandwatch, HotJar, Google Ads, Google Analytics, Google Data Studio, Google Marketing Platform