Brand Development Specialist

7 days ago


Cape Town, Western Cape, South Africa Salt Full time

Salt, a leading culinary brand, is seeking a highly skilled Brand Manager to drive growth and lead digital initiatives that reshape how customers connect with our beloved food brand.

This role offers the opportunity to challenge norms, create impactful experiences, and prove that great marketing is part science, part art, and pure innovation. As the new brand catalyst, you will develop brand and PR management strategies to build brand power and support financial targets, with a specific focus on kids and youth marketing.

You will be responsible for driving compelling creative development of communication assets across traditional and digital platforms, including TV, radio, and online channels. Your expertise in digital marketing strategies and traditional marketing channels will help optimize communication channels through integrated marketing approaches.

The ideal candidate will have a diploma or degree in Marketing, Business, or a related field, and 4-5 years of experience in branding, marketing, or related fields. You will be a proven expert in managing social media ecosystems for consistency and cut-through, leveraging data-driven insights to optimize engagement.



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