Marketing Director for Luxury Brands

1 month ago


Johannesburg, Gauteng, South Africa Unique Personnel Ltd Full time

Omnichannel Experience Architect

Unique Personnel Ltd is seeking a talented Chief Marketing Officer to define and implement a 360° luxury consumer journey strategy across all online and offline touchpoints, ensuring a cohesive and elevated brand experience. The ideal candidate will frame each touchpoint (media, CRM, retail, online platforms, advocacy & influence) to optimize consumer engagement, maximize ROI, and drive conversion.

Data-Driven Performance & Measurement

The Chief Marketing Officer will establish a robust data framework with common KPIs to rigorously track and measure omnichannel marketing performance. Leveraging data and analytics, the successful candidate will gain deep consumer insights, understand campaign effectiveness, personalize marketing efforts, and continuously refine strategies for optimal results.

Retail Excellence & Shoppercentricity

The Chief Marketing Officer will champion retail excellence by framing and guiding exceptional shopper experiences both online and offline. Partnering closely with retail teams, the successful candidate will ensure brand consistency, elevate the point of sale, and create memorable interactions that drive consumer lifetime value.

Innovation & Digital Transformation

The Chief Marketing Officer will spearhead the adoption of innovative marketing technologies and digital platforms to reach target audiences effectively. Exploring and experimenting with emerging channels and trends, such as influencer marketing, social commerce, and immersive brand experiences (AR/VR), the successful candidate will drive business growth and stay ahead of the competition.

Requirements:

  • Extensive experience (5 years) in a senior marketing leadership role, ideally within the luxury beauty or a related industry.
  • Bachelor's degree in marketing or a related field.
  • Deep understanding of the luxury consumer, omnichannel marketing strategies, and the evolving digital landscape.
  • Demonstrated success in building and executing high-impact marketing campaigns across multiple channels.
  • Strong analytical skills, comfortable with data-driven decision-making and performance measurement.
  • Exceptional leadership, communication, and collaboration skills, with the ability to inspire teams and navigate a matrix organization.


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