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Strategic Marketing Specialist

1 week ago

Pretoria, Gauteng, South Africa Measured Ability Full time
Job Description

We are seeking a skilled Strategic Marketing Specialist to join our team at Measured Ability. As a key member of our auditing and advisory services firm, you will play a critical role in developing and executing marketing strategies aligned with our business objectives.

The successful candidate will be responsible for creating comprehensive marketing plans, conducting market research, and analyzing data to identify opportunities for improvement. They must have a strong understanding of integrated marketing principles, industry best practices, and digital marketing platforms.

Main Responsibilities:

  • Develop and implement marketing strategies that support our business goals
  • Conduct market research and competitive analysis to inform marketing decisions
  • Create compelling marketing collateral, including thought leadership content and case studies
  • Drive digital marketing efforts, including email campaigns and social media marketing
  • Collaborate with cross-functional teams to create effective marketing initiatives

Requirements:

  • Bachelor's degree in marketing or a related field
  • Minimum 5 years' experience in marketing, preferably in the professional services industry
  • Strong understanding of auditing and advisory services and the ability to translate technical concepts into marketing messages
  • Excellent knowledge of B2B marketing principles and strategies
  • Proficiency in digital marketing platforms and tools