Email Marketing Specialist

6 days ago


Durban, KwaZulu-Natal, South Africa Recruitment Full time
{"title": "Email Marketing Specialist", "description": "Job Summary

We are seeking an experienced Email Marketing Specialist to join our team. As an Email Marketing Specialist, you will be responsible for developing and executing email marketing campaigns across three rapidly growing e-commerce brands.

Key Responsibilities
  • Develop, plan, and execute 1 to 2 email marketing campaigns per week for each brand.
  • Take ownership of brainstorming and creating campaign ideas in advance.
  • Manage and optimize email flows, including abandoned carts, welcome series, and post-purchase sequences.
  • Leverage Klaviyo to create, manage, and track email campaigns.
  • Design visually appealing and on-brand email content, ensuring consistency with brand guidelines.
  • Write compelling copy that engages recipients, boosts conversions, and drives sales.
  • Analyze campaign performance using data-driven insights and implement continuous improvements.
  • Provide best practice recommendations and share learnings from previous campaigns and experiences.
Requirements
  • Proven experience in email marketing for e-commerce brands, including managing campaigns and flows.
  • Expertise in using Klaviyo or similar email platforms.
  • Understanding of email marketing best practices, with the ability to ensure emails are delivered effectively and avoid spam folders.
  • Proficiency in design tools such as Photoshop, Canva, or similar.
  • Strong design skills with an eye for creating engaging and brand-consistent content.
  • Excellent copywriting skills with attention to detail and the ability to write persuasive content.
  • Strong communication skills with a focus on open, transparent, and kind candour.
What We Offer

We offer a unique opportunity to manage email marketing across three rapidly growing brands. This role is perfect for a motivated individual with a strong background in e-commerce who is looking to take their skills to the next level.

You'll enjoy the flexibility of working in a hybrid capacity or fully remote, provided you are self-disciplined, motivated, and capable of managing your time effectively.

Beyond the immediate responsibilities, there is a clear path for career growth into a more managerial role as the company expands and new staff are hired.

", "lang_code": "en"}

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