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Lead Content Marketing Specialist

3 months ago

Durban, KwaZulu-Natal, South Africa Talent Sam Full time
About the Role

We are seeking a highly skilled Lead Content Marketing Specialist to join our team at Talent Sam. As a key member of our marketing team, you will play a crucial role in shaping our brand's voice and connecting with our audience.

Key Responsibilities

Content Creation:

  • Develop and implement a content strategy that aligns with our business goals and target audience.
  • Write engaging, informative, and high-quality content in the form of blogs, social media posts, white papers, lead magnets, updates to website content, and other marketing materials.

Social Media Management:

  • Develop and execute social media strategies on LinkedIn to boost engagement and grow our online community.
  • Manage and curate content for our LinkedIn presence.
  • Monitor LinkedIn trends and leverage them to create relevant and timely content.
  • Engage with our audience by responding to comments, messages, and reviews in a timely and professional manner.

Brand Voice and Consistency:

  • Maintain and develop our unique brand voice across all content and social media channels.
  • Ensure consistency in messaging and tone across all platforms and materials.

Collaboration and Innovation:

  • Stay up-to-date with industry trends and apply best practices to content and social media strategies.
  • Collaborate with cross-functional teams to ensure alignment and consistency in messaging.

Requirements:

  • 2-3 years of content writing and marketing experience within sectors such as Radio Communication, Telecoms, Satellite, Defense, Engineering, or Technology.
  • Self-starter with the ability to work independently.
  • Proficient in SEO best practices.
  • Creative thinker with the ability to generate fresh and engaging ideas.
  • Strong grammar, editing, and proofreading skills.
  • Hands-on experience with social media platforms.
  • Meticulous with a keen eye for detail.
  • Excellent interpersonal and communication skills.