Senior Marketing Strategist

1 month ago


Johannesburg, Gauteng, South Africa Betway Group Full time

About the Role:

The Promotions Marketer will be responsible for developing and implementing retention marketing activities to grow and develop designated markets for the Betway Group.

Key Responsibilities:

  • Develop and execute dynamic, innovative, and cost-effective opening offers, evidencing segmentation knowledge and effective use of resources.
  • Full responsibility for the retention Lifecycle calendar, ensuring the brand has exciting, localized, relevant campaigns.
  • Develop and implement customer promotions for retaining and growing the customer base through innovative and market-relevant campaigns.
  • Continuously analyze market and competitors to ensure all campaigns are competitive in the market place.
  • Result analysis and reporting, including outcomes, processes assessment, and learnings with appropriate pre- and post-measurement and analysis.
  • Ensure all product features and verticals are effectively marketed to a segmented base.
  • Customer personalization strategy.
  • Maintain the integrity of the player experience.
  • Support other web marketing responsibilities as needed.

Requirements:

  • Marketing degree or relevant qualification/experience essential.
  • A minimum of 3 years' experience in marketing, with experience in the betting industry.
  • Ability to observe and analyze changes and trends in the casino betting market and use this data in strategic planning.
  • Good presentation skills with an attention to detail.
  • Strong project management skills.
  • Strategic and analytical mindset with proven commercial acumen.
  • Good interpersonal and negotiation skills across a diverse team.
  • Must be deadline and target driven with good time management.
  • Highly computer literate.
  • Ability to work under pressure and adapt well to change.
  • A desire to try new technologies, do great things, make an impact, create moments of WOW.

What We Offer:

The perfect place to work, play, and grow.



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