Influencer Marketing Specialist
2 months ago
About the Role
This is an exciting opportunity to join GroupM as a Senior Campaign Manager - Influencer Marketing. As a key member of our team, you will be responsible for delivering end-to-end campaign management for brands working with GroupM.
Key Responsibilities
- Lead individual campaigns up to the value of R350,000 and provide support on campaigns to campaign leads up to the value of R1,400,000.
- Successfully manage influencer relationships to ensure content is correct and distributed in line with the campaign schedule.
- Provide succinct updates to account managers, paid media, and line manager for input into campaign reports.
- Have a top-level understanding of how paid media is running across the accounts you work across.
- Be able to share your learnings about influencers used in line with campaign performance.
Requirements
- Good knowledge of paid media and certifications on Meta (planning) and TikTok (Planning).
- Ability to deal with pressure in difficult situations and be solutions-driven.
- Understanding of client needs and how to balance campaign delivery (performance outcomes) vs. client happiness.
- Excellent communication and problem-solving skills.
- Ability to work effectively in a team and provide regular feedback to junior members.
About GroupM
GroupM is a leading global media investment management company that provides a range of services to advertisers and media companies. We are committed to delivering innovative and effective marketing solutions that drive business results.
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