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Digital Engagement Specialist

1 week ago

Cape Town, Western Cape, South Africa Communicate Recruitment Full time

Job Description: As a Digital Engagement Specialist with Communicate Recruitment, you will play a key role in developing and implementing engagement strategies that boost brand loyalty across various social media platforms.

You will be responsible for engaging with online communities, responding to comments, DMs, and mentions, while ensuring positive brand interactions. This includes working closely with content teams to maintain a consistent brand tone and messaging.

To succeed in this role, you will need to monitor social media sentiment and analyze trends to refine community strategies. You will also identify potential partnerships with influencers and stay ahead of digital trends to help brands navigate new platforms and features.

Key Responsibilities:

  • Develop and implement engagement strategies to boost brand loyalty
  • Engage with online communities across various social media platforms
  • Respond to comments, DMs, and mentions to ensure positive brand interactions
  • Work closely with content teams to maintain a consistent brand tone and messaging
  • Monitor social media sentiment and analyze trends to refine community strategies
  • Identify potential partnerships with influencers
  • Stay ahead of digital trends to help brands navigate new platforms and features

Requirements:

  • 2-4 years of experience in community or social media management
  • Excellent written communication and engagement skills
  • Familiarity with social media tools (Hootsuite, Sprout Social, Google Analytics)
  • Strong understanding of online audience behavior and brand advocacy
  • Able to work across multiple brands and global communities
  • A creative, proactive, and people-first mindset