Digital Research Expert

4 days ago


Pretoria, Gauteng, South Africa Sherbet Agency Full time
Job Description

Sherbet Agency is a leading digital marketing agency that drives impactful and innovative campaigns for clients across various industries.

We are seeking a dedicated Digital Research Analyst to join our team.

About the Role:

  1. Consult with clients and Account Managers to understand key business and marketing objectives and challenges.
  2. Plan, implement, and manage data gathering and extraction to drive key digital marketing strategy decisions.
  3. Design and execute paid advertising campaigns across digital platforms.
  4. Provide weekly reports identifying key challenges and presenting actionable recommendations.
  5. Create clear research processes and methodologies to extract and benchmark data.
  6. Present findings and recommendations to Management and clients as required.
  7. Identify trends and opportunities to establish a strong digital presence.
  8. Collate research into industry market intelligence, creating a knowledge base of key insights.
  9. Work with Management and Account Managers to ensure effective execution of digital marketing strategies.

Requirements:

  • Minimum 3 years' experience in research, including online research using META, Google AdWords, Google Trends, Social Media Insights, and related tools.
  • Strong business acumen and ability to interact with clients at an executive level.
  • Exceptional organisational skills, proactive, and able to work independently.
  • Strong communication skills, both email and phone.
  • Strong problem-solving and analytical thinking capabilities.
  • Proficient in Microsoft Office Suite and comfortable with online project management tools and digital platforms.
  • Attention to detail, discretion, confidentiality, and flexibility to adapt to the evolving needs of a fast-growing organisation.


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