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Digital Marketing Analyst

2 weeks ago

Pretoria, Gauteng, South Africa Sherbet Agency Full time
Job Overview

Sherbet Agency is a leading digital marketing agency that drives impactful and innovative campaigns for clients across various industries.

We are seeking a dedicated Digital Research Analyst to join our team. As a key member of our team, you will play a crucial role in driving business growth through data-driven insights and strategic recommendations.

About the Role

This mid-senior level position is designed for someone who is excellent at analytics and providing research-based solutions, excels in organisational tasks, and thrives in a multifaceted position that encompasses both client engagement and executive support.

Key Responsibilities:

  • Consult with clients and/or Account Managers to understand key business and marketing objectives and challenges.
  • Plan, implement and manage the gathering and extraction of meaningful data that will drive key digital marketing strategy decisions, in line with business objectives.
  • Design, execute, and optimise paid advertising campaigns across various digital platforms like search engines, social media and display networks.
  • Provide weekly reports that identify and address key challenges, by presenting clear, actionable recommendations.
  • Create clear research processes and methodologies to extract, test and benchmark data for specific clients and document findings and recommendations into presentable formats.
  • Present findings and recommendations to Management and/or clients as required.
  • Identify potential trends and opportunities that will aid in establishing a strong and highly competitive digital presence across relevant platforms and markets.
  • Collate research into industry market intelligence, while creating a knowledge base of key insights that will establish the company as a thought leader in digital marketing trends.
  • Work with Management and Account Managers to ensure effective execution of digital marketing strategies across all channels are in line with competitive analysis and trends.