Content Strategist

4 days ago


Cape Town, Western Cape, South Africa Dentsu Aegis Network Full time

Dentsu Creative seeks a highly skilled Influencer Content Manager to join their team in Cape Town. This role is responsible for supporting the Lead Strategist and Content Strategy Director in delivering innovative influencer marketing strategies for clients.

The ideal candidate will have proven experience in influencer marketing, content strategy, or a related field. They should possess strong creative thinking skills with a data-driven approach to campaign development and optimization.

Campaign Development & Execution

  • Develop targeted channel recommendations tailored to each client's goals and audience.
  • Conceptualize influencer-driven ideas grounded in insights, creative strategy, and data (audience demographics, cultural trends, etc.) to secure client buy-in.
  • Proactively optimize ongoing campaigns and forecast potential issues, communicating any concerns to the manager for swift resolution.
  • Ensure all strategies are creative, effective, and measurable, with clearly defined KPIs.

Collaboration & Reporting

  • Collaborate with internal stakeholders to define KPIs and build comprehensive reports, summarizing campaign performance and results.
  • Develop and present campaign results with some oversight, highlighting key insights and recommendations for future campaigns.

Creative & Content Strategy

  • Oversee content quality across all stages, ensuring alignment with brand guidelines and campaign objectives.
  • Provide constructive feedback on creative briefs, influencer content, and collaboration processes to enhance overall campaign performance.

Key Responsibilities

  • Take the lead in executing and managing influencer marketing campaigns from ideation to completion, ensuring quality and alignment with objectives.
  • Guarantee that all influencer content aligns with the campaign brief and meets the required standards for both text and creative submissions.

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