Digital Marketing Strategist

7 days ago


Cape Town, Western Cape, South Africa Talent Sam Full time
Job Description

Talent Sam is seeking a highly skilled Digital Marketing Strategist to join our team. As a key member of our marketing department, you will play a crucial role in shaping our brand identity and driving customer engagement.

Key Responsibilities:
  1. Develop and execute strategic marketing plans to achieve business objectives and drive growth.
  2. Conduct market research to identify target audiences, market trends, and competitive landscape.
  3. Collaborate with cross-functional teams to define brand messaging, value propositions, and positioning.
  4. Create compelling marketing content, including website copy, blog posts, case studies, and social media posts.
  5. Oversee paid media campaigns across search and social.
  6. Build and manage digital marketing campaigns across various channels such as social media, email, and search engines.
  7. Generate content for all channels (static, graphics, banners, videos, TikTok, Reels).
  8. Establish and maintain relationships with media outlets, industry influencers, and strategic partners.
  9. Measure and analyze the performance of marketing initiatives using metrics and KPIs to optimize results.

Qualifications:
  1. Bachelor's degree in Marketing or related field. Advanced degree or relevant certifications are a plus.
  2. 5+ years experience in marketing roles, preferably in the technology sector or related industry.
  3. Strong understanding of digital marketing principles and techniques, including SEO, SEM, PPC, and social media marketing.
  4. Excellent written and verbal communication skills with the ability to craft compelling messaging and content.
  5. Creative thinker with a strategic mindset and the ability to translate ideas into actionable plans.
  6. Results-oriented with a track record of driving measurable outcomes and achieving targets.
  7. Strong content background.
  8. Ability to work independently as well as collaboratively in a fast-paced, dynamic environment.
  9. Proficiency in marketing analytics tools and platforms (e.g., Google Analytics, HubSpot, SEMrush).
  10. Experience working with design software to create content - graphics and videos (Canva, CapCut, Photoshop etc).


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