Marketing Specialist

3 days ago


Sandton, South Africa I-Fundi Full time
Business Development Specialist

We are seeking a highly strategic and energetic Business Development Specialist to join our team at I-Fundi. The successful individual will be responsible for supporting the execution of marketing campaign administration, assisting in writing and editing proposals and bios, and creating marketing collateral for business executives and administrators.

Key Responsibilities:

  • Assist in writing and editing proposals and bios for business development opportunities.
  • Conduct market research to identify new business opportunities.
  • Perform day-to-day administrative tasks to support business development efforts.
  • Report on research findings and provide insights to inform business development strategies.
  • Create marketing collateral, such as brochures and newsletters, to promote business services.
  • Help with prospecting new clients and identifying potential business opportunities.
  • Design and implement outreach, pitching, and presentation strategies to engage with business executives and administrators.
  • Monitor and analyze competitor marketing activities to stay ahead in the market.
  • Analyze consumer behavior and collect data to inform business development strategies.
  • Organize and support events and webcasts to promote business services.
  • Suggest new ways to attract prospective clients, such as promotions and webinars.
  • Track sales data, maintain promotional materials inventory, plan meetings, maintain databases, and prepare sales and marketing reports.
  • Prepare and analyze sales forecasts to inform business development strategies.
  • Keep project status up to date and key stakeholders informed on timing of deliverables.
  • Collaborate with sector and industry marketers to execute firm-wide campaigns.
  • Gather and analyze consumer behavior data, such as web traffic and rankings.
  • Create reports on marketing and sales metrics, such as conversion rates.
  • Assist with organizing promotional events to engage with business executives and administrators.
  • Coordinate with the marketing design and content teams to create advertising material.
  • Support the marketing team in developing and implementing business development strategies.
  • Keep organized records of marketing metrics and results of past campaigns.
  • Prepare regular sales forecasting reports to inform business development strategies.
  • Monitor competitors' marketing activities to stay ahead in the market.
Requirements
  • Qualification in marketing, business, or a related field.
  • 2-3 years of relevant marketing experience.
  • Strong writing and editing skills.
  • B2B experience in professional services preferred.
  • Must be organized, proactive, and a self-starter.
  • Interest in growing marketing skills and capabilities.
  • Strong computer skills, including knowledge of Microsoft Word, Excel, and PowerPoint.

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