Digital Marketing Specialist
1 month ago
Company Overview
dotsure.co.za is a leading Insurtech brand in South Africa, part of a group with over 1000 employees and a presence in 5 countries.
This exceptional environment offers unmatched career progression opportunities for bright minds that want to realize their potential in an environment that rewards initiative and proactive contribution.
About the Role
We are looking for an energetic Digital Campaign Manager to join our dynamic Marketing team in George. This position reports to the Head of Marketing and Product Development and will be focused on maximizing the potential of our customer-facing tech.
Your Mission
You will assist with analyzing data from various platforms, providing feedback, and ensuring the implementation of any new strategies.
Monthly reporting is a key aspect of this role, along with general assistance with campaigns and projects.
Planning & monitoring paid media campaigns across multiple Google Ad platforms is also a critical responsibility.
Key Responsibilities
- Analyze data from various platforms to provide actionable insights and recommendations.
- Develop and implement effective marketing strategies to maximize campaign ROI.
- Manage Google Ad Media Buying Platforms to optimize ad performance.
- Project manage, implement, and optimize all activity required to proficiently run performance paid media campaigns.
- Analyze campaign performance, identify strategic opportunities, and exceed set KPIs.
- Maintain an in-depth understanding of the digital media landscape to deliver best-in-class campaigns.
- Demonstrate measurable success through achievement of set KPIs.
Requirements
- 2+ years of campaign management experience, with a minimum of 1 year running paid marketing campaigns on Facebook and Google for business-to-customer products.
- A relevant Marketing or Digital Marketing qualification will be beneficial.
- Highly organized and enjoy diving into detail.
- Customer-centricity at the forefront of all conversations and decisions.
- Strong commercial acumen for factors driving business success in a fast-paced Fintech environment.
- Proactive in exploring problem spaces and surroundings, supporting the team's product vision and roadmap.
- Highly accountable when meeting deadlines and driving projects.
Salary
R450 000 - R550 000 per annum based on location and experience.
About Capital Recruit
Candidate profile: A professional with a strong background in Digital Marketing, specifically in Paid Media. Strong analytical and problem-solving skills, with excellent communication and project management abilities.
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