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Media Strategy Lead

1 week ago

Johannesburg, Gauteng, South Africa Mindshare Spain SA Full time
Job Overview

The Media Strategy Lead plays a crucial role in ensuring the development of effective and unique media campaigns. Working closely with the internal team, marketing department, and creative agency, this individual is responsible for gaining an acute understanding of the client's needs and goals.

The Strategist applies their knowledge of media and communication platforms to identify the most appropriate vehicles for building awareness of a client's brand. This involves collaborating with multiple stakeholders, including suppliers, advertising/marketing agencies, and media owners.

Key Responsibilities:

  • Create strong, compelling, and strategic media recommendations that integrate the consumer journey and define the role of media use.
  • Deliver media solutions that drive key objectives and ensure budget efficacy and performance.
  • Work in collaboration with the client lead, planning, and implementation groups to develop budget allocations across media mix scenarios.
  • Use client data and technology architecture to provide strategy solutions to clients.
  • Have a good understanding of Mindshare/GroupM trading/proprietary offerings and ensure these are considered in recommendations, where relevant, to delivering on client objectives.
  • Provide insights on emerging media and new opportunities.
  • Build competitor/brand reviews to ensure execution of strategic actions.
  • Ensure regular media update presentations to clients, covering trends, landscapes, and hot topics.
  • Collaborate across the Strategy Hub to drive continuous improvement.
  • Actively participate in client/vendor initiatives/workshops to ensure media strategies benefit from continuous research.
  • Understand the competitive context within which brands operate, providing insight into the competitive set beyond quantitative data.
  • Use agency research and implementation planning tools to set overall communication/channel objectives for the campaign, utilizing industry & Mindshare tools/methodology.
  • Coordinate and complete annual plans for all brands for assigned categories.
  • Collaborate with the implementation team on reporting to deliver insights and optimization recommendations.