Social Media Manager

2 weeks ago

Johannesburg, Gauteng, South Africa African Ambition Full time

Social Media Manager
Location: JHB
Basic: R 500 000 PA

We are seeking a social media manager to help us expand our digital footprint
and oversee our social communications efforts. They will develop and
implement informed content strategies tailored to the strengths of various
social media platforms to increase brand awareness and affinity.

Objectives of this role

  • Increase engagement for existing audiences with high-quality social initiatives.
  • Acquire new followers by filling gaps in our marketing content output.
  • Align our brand with new and emerging trends.
  • Improve ROI through more consistently on-target messaging.
  • Identify new channels to embed our brand that align our marketing direction.
  • Glean insights from social data using monitoring tools.

Responsibilities

  • Use social media tools to craft and release content to our social channels.
  • Develop social media campaigns in collaboration with the marketing team.
  • Become an extension of the companys brand to connect with existing customers, and acquire new ones.
  • Analyse the companys social strategy to make frequent improvement suggestions.
  • Establish key performance indicators to understand efficacy of existing social campaigns and adjust strategy for further optimizations.

Preferred qualifications

  • Significant experience leading a brands social media initiatives
  • Keen understanding of how to craft effective social media strategies
  • Strong familiarity with computers, email clients, and project management software
  • 2 years experience with social media tools
  • Capable with database query languages such as SQL
  • Large social media following

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