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Toy Industry Professional

2 weeks ago

Pretoria, Gauteng, South Africa HuntWave Full time

HuntWave is seeking a highly skilled and creative Marketing Assistant to join their dynamic team. As the official LEGO distributor in Sub-Saharan Africa, our client is looking for an individual who can drive brand awareness, customer engagement, and sales through innovative marketing strategies.

Job Overview:

The Marketing Assistant will play a key role in supporting the marketing team in developing and implementing creative campaigns that drive brand awareness, customer engagement, and sales.

Key Responsibilities:
  • Social Media Management: Create and schedule engaging content across various social media platforms to promote the LEGO brand and interact with customers.
  • Content Creation: Utilize design tools such as Canva to develop eye-catching graphics, videos, and photos that align with the LEGO brand.
  • Promotions & Campaigns: Conceptualize and execute unique promotions and events to boost sales and engage customers.
  • Event Planning: Assist in organizing and executing special events like holiday promotions, Back-to-School campaigns, and seasonal activities to drive brand visibility and retail sales.
  • Brand Consistency: Ensure all marketing materials and communications are consistent with LEGO's global brand guidelines.
  • Market Research: Monitor industry trends and competitor activities to identify new opportunities for creative marketing strategies.
  • Reporting & Analytics: Assist in tracking the performance of marketing campaigns, providing insights to improve future promotions.
Requirements:
  • Education: Preferred Bachelors degree or equivalent in Marketing, Communications, or a related field.
  • Experience: Minimum of 1-2 years of marketing experience, ideally in a retail, toy, or distribution environment.
  • Design Skills: Proficiency in design tools such as Canva (experience with Adobe Creative Suite or similar is a plus) to create eye-catching content.
  • Creativity: A strong creative mindset with the ability to generate innovative and engaging marketing ideas.
  • Social Media Knowledge: Understanding of social media trends, audience engagement strategies, and platform-specific content creation.
  • Organizational Skills: Excellent time management skills and the ability to manage multiple tasks and campaigns.
  • Communication: Strong written and verbal communication skills with an eye for detail.
  • Proactive: Ability to work independently and collaborate effectively with the marketing team.