Senior B2B Marketing Professional

1 week ago


Cape Town, Western Cape, South Africa Potentiam Full time

We are seeking a skilled B2B Marketer to join our team at Potentiam, a global provider of highly qualified professionals to European SMEs. As a marketer, you will play a key role in executing and coordinating marketing campaigns, supporting sales outreach, and managing marketing operations.

The ideal candidate will have hands-on experience in B2B marketing, particularly in account-based marketing (ABM), digital advertising, and sales enablement. You should be process-driven, organised, and comfortable working across multiple marketing channels and tools.

Main Responsibilities:
  • Implement and Track LinkedIn Ads and Zopto LinkedIn Outreach: Develop and execute strategies for LinkedIn Ads and Zopto LinkedIn outreach to target key prospects.
  • Manage HubSpot (ABM) Beauhurst Sector & Signal Sequences: Implement and maintain HubSpot (ABM) Beauhurst sector & signal sequences to target key prospects.
  • Coordinate with HubSpot Team in India: Collaborate with the HubSpot team in India for CRM management and lead tracking.

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