Social Impact Communications Leader
7 days ago
SmartStart South Africa is a leading national network of NGOs and partners that aims to provide quality, affordable early learning for all children aged three to five. Our mission is to scale a network of providers and build a platform for achieving specific ecosystem transformations with governments and partners.
Job Description
The Societal Communications Head will lead our efforts using social influence to collect people's efforts and change behaviours and mindsets:
- To build and inspire a country-wide movement (wider than SmartStart) to establish early learning as a societal priority
- To leverage the power of the SmartStart brand to accelerate network growth and wider progress towards early learning for all focused on those most excluded
Key Responsibilities
- Develop coherent, clear, informative, engaging and influential communications to our national network of practitioners, parents, and frontline staff
- Stimulate and influence multi-way communications within and across the network in service of our purpose and strategy
- Drive the development of communications campaigns that move people themselves to influence and 'convert' others to take action for the societal cause of quality early learning for all
- Lead the targeting and creation of appropriate communications that stimulate and reinforce changes in behaviour
- Engage role-players with overlapping and/or complementary interests, e.g. basic education, gender justice and employment and micro-(social-)enterprise and social justice
- Broaden awareness and promote understanding of the benefits and importance of quality early learning for all
- Collaborate with partners to create popular demand (economic & political) for and expectations of quality, affordable early learning for all
- Share progress made towards, and benefits of, quality early learning for all
- Cocreate and communicate relevant popular education content on topics including care about and concern for children's interest; the benefits and importance of early learning for all; key practices for quality early learning; as well as inclusive education, gender justice, and social justice
- Lead internal-organisational communications across the network of SmartStart partner NGOs and within the network Hub organisation
- Cocreate and conduct suitable SmartStart network and wider social research to yield insights for segmenting, differentiating, and/or targeting communications
- Explore opportunities and partnerships across a few (southern) African countries
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