Social Data Strategist
4 days ago
About Ogilvy South Africa
We are a world leading creative business that has been creating impact for brands through iconic, culture-changing, value-driving ideas since our founding. We build on that rich legacy through Borderless Creativity – innovating at the intersections of our advertising, public relations, relationship design, consulting, and health capabilities with experts collaborating seamlessly across over 120 offices in nearly 90 countries.
Our team is seeking a passionate, talented, and creative Social and Contextual Intelligence Analyst to join our Marketing Sciences group. You will be responsible for deciphering and translating complex data from social media platforms and other sources into compelling narratives that drive actionable insights for our clients.
- Data Analysis and Interpretation:
- Collect, analyze, and interpret data from various sources, with a focus on social media platforms, to uncover trends, patterns, and consumer sentiments.
- Utilize advanced analytical techniques to extract meaningful insights and identify key performance indicators.
- Develop a deep understanding of the social, cultural, and economic context within which our clients operate.
- Identify contextual factors that impact consumer behavior and tailor insights accordingly.
- Data Storytelling:
- Craft compelling narratives from data insights to communicate complex concepts to both technical and non-technical stakeholders.
- Create visually engaging presentations, reports, and dashboards that effectively convey insights and recommendations.
- Strategic Insights:
- Collaborate closely with client teams to provide actionable recommendations that drive marketing strategy, campaign optimization, and audience targeting.
- Present findings in a clear and impactful manner, guiding toward effective decision-making.
- Trend Analysis:
- Monitor and analyze industry trends, competitive landscapes, and emerging technologies to anticipate shifts in consumer behavior and identify growth opportunities.
- Work closely with client leads and clients to understand their business objectives, challenges, and target audiences.
- Serve as a subject matter expert, providing insights that contribute to client success.
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