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Brand Communications Expert

1 week ago

Durban, KwaZulu-Natal, South Africa Future Careers Full time
Job Summary

We are looking for a highly skilled Brand Communications Expert to join our marketing team at Future Careers. As a key member of our team, you will be responsible for developing and implementing brand communications strategies that drive engagement and conversion.

Key Responsibilities:

  1. Develop and implement brand communications strategies across various channels, including social media, email, and search engine marketing.
  2. Create high-quality, original content for our website, blog, social media channels, email newsletters, and other marketing materials.
  3. Write clear, concise, and persuasive copy for advertisements, product descriptions, landing pages, and promotional materials.
  4. Optimize content for search engines by incorporating relevant keywords and phrases to improve organic search rankings and drive traffic to our website and social media pages.
  5. Social Media Management: Create engaging posts, captions, and visuals for our social media platforms (Facebook, Instagram, Twitter, LinkedIn, etc.) to increase followers, engagement, and brand awareness.
  6. Develop content strategies that support our overall marketing objectives and brand messaging.
  7. Stay up-to-date with industry trends, competitor activities, and best practices in content marketing, copywriting, SEO, and social media to continuously improve our content strategy and effectiveness.
Candidate Requirements

To succeed as our Brand Communications Expert, you will need:

  1. A degree in Marketing, Communications, or a related field.
  2. At least 2 years of experience as a content creator, copywriter, or similar role, with a strong portfolio showcasing your writing skills and creativity.
  3. Proficiency in SEO best practices and experience with keyword research and optimization.
  4. Excellent writing, editing, and proofreading skills with a keen attention to detail.
  5. Familiarity with social media platforms and experience managing social media accounts for businesses.