Strategic Leader

2 months ago

Sandton, South Africa Prodigious Full time
Job Description

Senior Strategist

The Role:

This exciting role is for a senior strategist in our Johannesburg office. If you have the appetite to make work that works, lead established brands, and build a strategy team in your vision, this is the opportunity you have been waiting for. This is a senior and visible strategy position with exposure to client CMOs as well as working with well-respected industry leaders within the Publicis Groupe across multiple internal business units- from traditional creative, to digital and content strategy within the Publicis Power of One model.

Responsibilities:

  • Act as the strategic lead and brand custodian on the specific PO1 brand in partnership with the Managing Partner and Creative lead.
  • Articulate and interrogate client needs based on the brand and business strategy, as well as ensure ongoing engagement with client around their business needs.
  • Use research to create original and innovative insights and provide a high-quality interpretation of research findings.
  • Understand commercial context of brand communication as well as the need to measure and track effectiveness
  • Understanding of ATL, BTL and digital channel strategy to enable end-to-end solutions for clients
  • Liaising with strategic counterparts at partner agencies to ensure alignment and understanding of the strategy, as well as ensuring the various disciplines remain on track.
  • High-level understanding of digital transformation and marketing automation and being able to partner with specialists in this area
  • Working with and inspiring the team to produce a clear and directional strategy that is founded on commercial and consumer insights
  • Guide the team beyond the brief through an in-depth understanding of client business needs as well as consumer needs
  • Writing and collaborating on inspiring creative briefs, from a day-to-day business POV, as well as proactive.
  • Develop, construct and present compelling strategies to clients
  • Provide relevant target market insights across various consumer categories, and beyond South Africa into broader Africa.
  • Provide input into optimising the customer experience and ensuring brand consistency
  • Constantly monitor campaigns and projects to ensure they adherence to the set strategic direction
  • Constantly raise the standard of strategic output across all client accounts
  • Inspire a culture of strategic thinking and innovation throughout the strategy department and the wider agency
  • Lead and present the outcome of strategic work for new business pitches
  • Proactively monitor your clients' brands and industries so that you are able to share with client and the team, positioning the agency as a thought leader and opening organic growth opportunities
  • Be able to problem-solve and be resourceful to tackle even the most unusual marketing briefs
  • Be able to exercise strategic principles and structured thinking to tackle business development projects assigned by client and/or non-marketing communication briefs

Qualifications / Experience:

  • Marketing/brand/consulting communication experience of 10+ years
  • Relevant marketing/communications diploma/degree
  • Hands-on experience with online marketing tools and practices
  • Strong understanding of media strategy and planning
  • Experience in developing, managing and presenting solutions within a creative environment
  • Proven ability to create cross-channel and content strategies
  • FMCG experience
  • African Experience

Personality:

  • Solution orientated
  • Curious
  • Comfortable in a high performance, fast-paced environment
  • Open and active team player
  • Great communicator
  • Trustworthy

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