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Digital Marketing Strategist for U.S.-Based Brands

2 weeks ago


Cape Town, Western Cape, South Africa Project Growth Full time
Job Description

We are seeking a highly skilled Search Marketing Specialist to join our team at Project Growth. This dynamic role offers the opportunity to significantly impact our diverse range of U.S.-based clients.

Key Responsibilities:
  • Campaign Management: Lead and optimize advertising campaigns on platforms like Instagram, LinkedIn, Google, Meta, Pinterest, and Amazon focused on lead generation, lead conversion, and customer acquisition.
  • Strategy Development: Develop comprehensive paid media strategies that align with marketing goals and target the right audience segments.
  • Performance Analysis and A/B Testing: Regularly analyze campaign effectiveness, conduct A/B testing to refine strategies, and ensure optimal performance.
  • CRM and CMS Management: Utilize tools like HubSpot, Salesforce, and ClickUp for marketing operations assistance.
  • Use advanced analytics tools such as Google Analytics to monitor and report on campaign performance.
  • Budget Management: Manage and allocate campaign budgets effectively to maximize ROI.
  • Ad Creatives and Copywriting: Design and develop compelling ad creatives, and craft engaging copy that resonates with the target audience.
  • Diverse Campaign Strategy Experience: Develop and implement campaign strategies across various approaches including B2B, B2C, DTC, and lead generation.

What Success Looks Like:

  • Lead Generation Efficiency: Your targeted campaigns have measurably increased lead quality and quantity.
  • Campaign Optimization: Through rigorous A/B testing and analytics, you've refined advertising strategies to maximize ROI.
  • Strategic Contribution: Successfully integrated insights to enhance the targeting and effectiveness of campaigns.

Qualifications:

  • Proven Experience: At least 3-5 years in paid media management with significant experience in working with U.S.-based clients.
  • Platform Expertise: Extensive experience in managing and optimizing campaigns on LinkedIn, Instagram, Google Ads, Meta, Pinterest, and Amazon.
  • Analytical Proficiency: Strong skills in campaign analysis and using A/B testing to improve results.
  • Technical Skills: Knowledge of HubSpot, Salesforce, ClickUp, and Google Analytics.
  • Communication Skills: Excellent communication abilities to effectively collaborate with teams and report on campaign progress.
  • Creative Skills: Experience in designing ad creatives and crafting compelling copy.
  • Strategic Experience: Proven experience in developing and executing diverse campaign strategies for B2B, B2C, DTC, and lead generation.