Digital Marketing Strategist

4 days ago


Cape Town, Western Cape, South Africa MyRunway Full time

We are seeking a highly skilled Digital Marketing Strategist to join our team at MyRunway, one of South Africa's leading online fashion destinations.

A talented and driven individual with expertise in SEO, Social Media Marketing, CRM, Content Marketing, and Paid Media will thrive in this role.

The ideal candidate will have strong organizational and project management skills, as well as a keen analytical mindset. Experience with Google Analytics, AdWords, Facebook/Instagram paid media, media buying platforms, and ad servers is essential.

This role offers a unique opportunity to grow and innovate in a dynamic and flexible company that is committed to transformation and redressing past inequalities.

Key Responsibilities:

  • Develop and execute digital marketing campaigns that drive traffic and conversions.
  • Work closely with the design team to create high-performing content.
  • Analyze customer behavior across all channels and track conversion rates.
  • Stay up-to-date with global best practices and trends in digital marketing.
  • Lead SEO, SEM, Display, Affiliate, CRM, Content Marketing, and Social Media Marketing efforts.
  • Manage paid search, display, social, and retargeting campaigns.
  • Optimize digital acquisition and conversion strategies.
  • Collaborate with the development team to ensure accurate tracking and measurement of paid media activity.

Requirements:

  • Strong degree or diploma in marketing.
  • 3-5 years of experience in digital marketing.
  • Team leadership experience is desirable.
  • E-commerce experience is a plus.
  • Possess a passion for shaking up SA's retail and eCommerce space.


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