Customer Value Strategist
2 weeks ago
Deka Minas Pty Ltd seeks a skilled Customer Value Management Specialist to contribute to organisational goals by ensuring effective planning and execution of the Customer Value Management Strategy.
The ideal candidate will have a proven track record of success in developing and executing marketing campaigns, with expertise in Customer Relationship Marketing and digital marketing practices.
Key Responsibilities:
- Develop, plan and implement customer onboarding and reactivation journeys for relevant brands.
- Work with business units to roll out customer retention strategies.
- Define and implement activities to deliver against CVM targets and ensure alignment with brand and channels.
Requirements:
- Grade 12 (Standard 10) with university entrance.
- Relevant 3-year business-related degree in Marketing Management or Customer Relationship Marketing.
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Customer Value Management Strategist
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