Digital Marketing Copywriter

7 hours ago


Cape Town, Western Cape, South Africa Kendago Full time
Join Our Team as a Direct Response Copywriter

Kendago is a global, premium digital advertising group specializing in direct response marketing. We are seeking a skilled and creative copywriter to enhance the promotional materials for leading DTC brands.

Responsibilities:
  • Collaborate with the Conversion Rate Optimization team to optimize sales funnels and create strategies to enhance customer Lifetime Value (LTV).
  • Conduct thorough research on target audience, product/brand, price points, offer, and buyer journey.
  • Manage tasks and deadlines efficiently, ensuring timely completion based on project deadlines.
  • Generate creative concepts and compelling hooks to captivate the target audience.
  • Proofread all written materials to ensure accuracy and quality.
  • Proficiently navigate project management tools, including Monday.com, Google Docs & Sheets, and Slack for seamless collaboration.
Requirements:
  • A background in direct response (DR) marketing is essential.
  • A proven track record in crafting successful D2C funnel sales copy, including Video Sales Letters (VSLs).
  • Excellent English writing and grammar skills.
  • Detail-oriented and a multi-tasker.
  • Strong understanding of cultural nuances and preferences of the US market.

This is an exceptional opportunity to contribute to the success of prominent brands in the DR space and be a key player in the dynamic field of digital advertising.



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