Senior Digital Marketing Strategist
8 hours ago
Job Title: Senior Digital Marketing Strategist
About Us:
Hollywoodbets is a leading online gaming and entertainment company with a strong presence in South Africa and the UK. We are committed to delivering exceptional experiences to our customers, and we're looking for talented individuals like you to join our team.
Salary: R400,000 - R600,000 per annum, depending on experience
Job Description:
We are seeking an experienced Senior Digital Marketing Strategist to develop and execute paid search strategies that drive traffic, increase brand visibility, and achieve business goals. As a key member of our marketing team, you will be responsible for conducting thorough keyword research and analysis, collaborating with other marketing teams, and creating compelling ad copy that aligns with campaign goals.
Key Responsibilities:
- Develop and execute paid search strategies aligned with overall marketing and business goals
- Conduct thorough keyword research and analysis to identify relevant and high-performing keywords
- Collaborate with other marketing teams to align paid search efforts with broader marketing initiatives
- Create, set up, and launch paid search campaigns across various platforms, such as Google Ads, Bing Ads, and other relevant channels
- Develop compelling and targeted ad copy that aligns with campaign goals
- Ensure proper tracking and implement analytics to measure and report on campaign performance
- Regularly monitor and adjust keyword lists to optimize for performance and relevance
- Conduct A/B testing of ad copy and landing pages to improve click-through rates (CTR) and conversion rates
- Implement bid strategies to maximize ROI and achieve campaign objectives
- Analyse campaign performance data using analytics tools
- Provide insights and recommendations based on performance metrics
- Generate regular reports to update stakeholders on key performance indicators (KPIs)
Requirements:
- Minimum 1-2 years experience in PPC
- A degree or diploma in Marketing, Digital Technologies, or a relevant field
What You'll Bring To The Team:
- Demonstrate strong reporting skills
- Follows through and delivers results despite obstacles
- Lead generation and sound project management skills
- Demonstrate sound technical ability
How to Apply: If you are a motivated and experienced digital marketing professional looking for a new challenge, please submit your application, including your resume and cover letter.
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