Senior Digital Marketing Strategist

2 days ago

Johannesburg, Gauteng, South Africa Hire Resolve Full time
About the Role

We are seeking a Senior Digital Marketing Strategist to join our team at Hire Resolve. As a key member of our marketing department, you will be responsible for developing and executing comprehensive digital marketing strategies that drive business growth and revenue.

Key Responsibilities:
  • Content Marketing Strategy and Execution:
  • Create and implement content marketing strategies that align with our business objectives and resonate with our target audience.
  • Develop and maintain relationships with senior management, commercial, and product teams to ensure seamless collaboration and effective execution of marketing initiatives.
  • Lead the creation and optimization of compelling content across digital platforms to enhance brand visibility, engage target audiences, and differentiate Lightstone & its partners.
  • Utilize SEO best practices to optimize content for search engines and improve organic traffic to digital touchpoints.
  • Ensure marketing efforts are integrated and aligned with commercial and product strategies to maximize campaign ROI.
  • Lead Generation, Retention, and Product Marketing:
  • Execute lead generation, client retention, and product marketing strategies focusing on positioning, messaging, and promotional activities.
  • Work with the design team to ensure brand consistency and integrity across all marketing communications and customer touchpoints, reinforcing brand visibility and reputation.
  • Implement lead generation campaigns using digital channels (PPC, SEO, social media advertising) to drive web traffic and engagement, and attract qualified prospects.
  • Analyze campaign performance metrics and KPIs to optimize marketing efforts and achieve targeted ROI goals.
  • Cross-functional Collaboration:
  • Work closely with management, commercial, product, analytics teams, and Lightstone partners to align marketing strategies with business objectives and support of initiatives.
  • Collaborate with external agencies, vendors, and partners to enhance marketing capabilities and ensure seamless execution of campaigns and projects where necessary.
  • Analytics, Reporting, and Budget Management:
  • Monitor and analyze campaign performance metrics using martech tools to measure effectiveness and optimize strategies.
  • Prepare regular reports and presentations highlighting campaign results, trends, and actionable insights.
  • Manage marketing budgets effectively allocating resources to maximize ROI on marketing initiatives.
Requirements:
  • Bachelor's degree in Marketing Management, Digital Marketing, Digital Communications, Business Administration, or Advertising, or equivalent.
  • Professional certifications in digital marketing (e.g., Google Ads, Google Analytics, SEO, Meta Business Suite, etc.) are advantageous.
  • Valid driver's license and own reliable transportation.
  • 5 years of experience in mid-senior-level digital marketing roles within B2B and B2C industries with a strong focus on content marketing, lead generation, and product marketing.
  • Automotive experience is advantageous.
  • Strong decision-making, communication, and interpersonal skills with the ability to collaborate effectively across teams.
  • Experience and high level of maturity in dealing with people at different seniority levels.
  • Experience and knowledge of the South African Automotive industry will be highly beneficial.
  • Full competence in Microsoft Office suite.
  • Effective use of CRM.
  • Deep understanding of digital marketing principles (SEO, SEM, digital analytics, martech tools).
  • Reasonably analytical mindset to interpret data, generate reports, and make data-driven decisions to optimize marketing campaign strategies.
What We Offer:
  • Competitive salary based on experience.
  • Ongoing professional development and training opportunities.
  • Flexible working arrangements to suit your needs.
  • A dynamic and supportive work environment.

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