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Director of Digital Marketing Strategy

1 week ago

Johannesburg, Gauteng, South Africa Dr. Reddy's Laboratories Full time

As a Digital Marketing Lead at Dr. Reddy's Laboratories Ltd., you will be responsible for managing the digital and social media strategy, campaigns, programs, and toolkits. You will deliver necessary marketing analytics, support Key Performance Indicator (KPI) development, measure and share learnings, and achieve website metrics and Brand digital KPIs.

Key Responsibilities:
  • Ensure that the digital content and campaigns plan aligns with country regulations, FCPA norms, and suggestions from the central compliance team.
  • Run web surveys for customer insights and development of relevant customized content for target customers to improve customer engagement.

Requirements:

  • Graduate degree in marketing or specialized digital courses.
  • 5 years of experience in digital marketing arena, preferably with agency experience.
  • Knowledge of digital marketing, search marketing, SEO, social media, Google Analytics, and CRM tools.