Marketing Director: Brand Portfolio Lead
5 days ago
Job Overview
The Senior Marketing Manager: Signature Brands Strategy will be responsible for leading the marketing efforts across various brands within the Famous Brands portfolio. This role involves developing and implementing annual marketing plans, managing marketing budgets, and providing financial reporting to the business.
- Key Responsibilities
- Develop and implement annual marketing plans for each brand in the Signature Brands portfolio.
- Manage marketing budgets and ensure adherence to company procedures around vendors, purchase orders, and payments.
- Prepare and present comprehensive quarterly marketing reviews and updates to the business.
- Ensure all local store marketing campaigns align with the different brand strategies and deliver measurable results.
- Develop and implement marketing collaterals in line with each brand CI.
Requirements and Qualifications
To be successful in this role, you will need a suitable tertiary qualification in marketing and at least 10 years of previous experience in marketing, including 5 years in senior Brand manager or Marketing manager roles. A strong track record of success in the franchising or FMCG industry is essential.
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